Level II: Market Square H-1-Continued
10-J-15-HZ
Approved As Modified
Recommendation
Approval of the hanging projecting sign. Conditional approval for the awning provided that 1) the tiebacks are not more than 1-1/2" inches thick (If the engineering calculations indicate that a greater thickness is needed, then the awning and tiebacks will be required to be reviewed by staff to determine if there are any mitigating measures), and 2) the awning on the Wall Street side is visually broken up with transitions such as that of gaps, color and/or reveals (slight changes in level).Applicant Request
Awning or canopy; Signs- REVISED FROM OCTOBER 15, 2015 HZC MEETING
- AWNING
- Install continuous sloped canvas awning on the front and north sides of the building with an arched awning over the corner and side entrances. The clearance of the awning will be 9'-1", increasing to10 feet at the east end on Wall Street. The lettering for "Market House Café" will be screen-printed on the arched gable front. The frame will be black welded aluminum, attached to the facade and supported by tie-back rods. The quantity and diameter is to be determined by the engineer.
- Dimensions:
- 24'-9" long by 4'-7" tall - projection over Market Square
- 6'-8" long by 4'-7" tall - projection with 10-foot wide arch over corner entrance
- 111'-7" long by 4'-7" tall - projection over sidewalk on Wall Street, with arch at 20-'6" wide over the double-door side entrance
- 7'-8"-wide arch above the northeast residential entrance
- SIGNAGE
- Install hanging projecting double-sided wooden sign panel framed in decorative metal sign at the corner entrance of the building at Market Square and Wall Street. The proposed sign is 33" wide by 4'-6" tall. The sign would be mounted at a 45-degree angle over the building entry on the corner of the building so as to be readable from both sides of the building. The overall sign square footage is proposed to be 9.33 square feet. The sign would be hung from an existing metal signage arm which extends 4'-4". The sign would have a clearance of 14'-6" above the ground. The thickest point of the sign measures 1- 1/8 inch.
Market Square H-1-Continued
- Style: Neoclassical Commercial (c. 1910)
- (320 Wall). Woods & Taylor building. Four-story brick building with engaged Tuscan columns punctuating bays, pressed metal cornice with modillions, chambered corner with quoins, altered c. 1950 storefront, segmental arched one-over-one windows. This building housed Woods & Taylor clothing store and in 1940, Bower's Department Store, together with restaurants, office, space, a watch repair stop and a beauty shop.
- Style: Neoclassical Commercial (c. 1910)
Applicable Guidelines
Market Square Design Guidelines and Designation Report, adopted by the Knoxville City Council on July 24, 2001.
See Guidelines- D. SIGNS
- 1. A storefront shall not have more than two signs, a primary and a secondary sign.
- 2. A hanging sign can be mounted above the sidewalk, projecting no more than five feet. It can display the image of
- a product or use text to identify a tenant and should be 4-6 square feet in area.
- E. AWNINGS
- 1. Awnings were often used on storefronts. Early photographs of Market Square may be consulted to learn their design.
- 2. Awnings shall be attached to the building above the display windows and below the storefront cornice or sign panel.
- 3. Awnings shall reinforce the frame of the storefront without covering the space between the second-story window sills and the storefront cornice, or the piers.
- SECRETARY OF INTERIORS STANDARDS --REHABILITATON OF BUILDING EXTERIOR p. 89
- NOT RECOMMENDED
- Introducing a new design that is incompatible in size, scale, [or] material . ..
- RECOMMENDED
- . . . the treatment of secondary design elements, such as awnings or signs, [should be] kept as simple as possible.
