12-C-20-DT

Level I: 108 W. Jackson Avenue

Approve Subject To Conditions

APPROVE Certificate 12-C-20-DT, subject to two conditions: 1) the awning be modified to incorporate a 9' vertical clearance from the ground; and 2) height of signboards not exceed height of interior cast-stone detail and be installed in a manner that they could be removed without effect on the cast stone detailing.

Case File

Recommendation

Staff recommends approval of Certificate 12-C-20-DT, with the following conditions: 1) the awning be modified to incorporate a 9' vertical clearance from the ground; and 2) height of signboards not exceed height of interior cast-stone detail and be installed in a manner that they could be removed without effect on the cast stone detailing.

Applicant Request

Level I: Installation of awning and signs
The Daniel: Three-story, brick masonry structure with five storefronts on the first story and multi-light, metal warehouse-style windows on second and third stories.

- Installation of awning and two signs on two leftmost storefronts of the Daniel Building.
- One single awning to extend across two storefronts, measuring 531.25" long and projecting 84" (7 feet) from the building. Awning is 52" tall at the tallest point (connecting to the building) with an 8" tall scalloped valance. Valance features a centrally-located address sign, with two logos over each storefront (9" by 6" on the left side and 6" by 6" on the right). Awning required to be 9' above the sidewalk.
- Two signboards are proposed above each storefront, on cast stone detail below second-story windows. Left storefront sign to measure 222" wide by 24" tall, and right storefront sigh to measure 276" wide by 24" tall. The sign will be 1" thick, matte black acrylic with gold lettering and a gold outline. The sign will not be internally illuminated but four evenly-spaced gooseneck lights will shine down on the sign.
- REVISIONS approved by staff 4.19.2021, to correct inaccurate measurements on stamped plans: left storefront sign to measure 229' wide by 25' tall, and right storefront sign to measure 262' wide by 25' tall. Placement, design, and proportions of sign remain unmodified from December 2020 DRB review and approval - initial review included an error in measurement.

Property Notes / Work to be Completed

- 108 W. Jackson Avenue is a contributing resource to the Southern Terminal and Warehouse National Register Historic District, so the Historic Resources section of the guidelines applies.
- The fixed awning will need to demonstrate a 9' minimum vertical clearance from the ground, and cannot project further than 7' from the building. The Board may choose to discuss the single awning covering two storefronts; guidelines encourage awnings to be contained within the window or door they shelter. On the following storefronts, two do not have awnings and the rightmost storefront has a flat metal awning with the building's name sign. The awning could be removed without effect on the historic building, uses a traditional shape and a canvas material, and contains the awning's signs to the valance.
- The sign involves the installation of two new signboards, which will obscure the building's cast stone detail which extends the length of the façade, between the storefronts and the second-story windows. Placement of the signs above storefront windows and below the second story meets the design guidelines; the sign boards should be installed in a manner that they could be removed without effect to the historic cast stone detail underneath. The Board may choose to discuss the overall proportions of the signs in relation to the storefronts and building.

Applicable Guidelines

Downtown Knoxville Design Guidelines

- C. Historic Resources
- 7. Recommended Signs
- 7a. Locate signs above storefront windows, below second-story windows on the sign board, or on the storefront windows themselves (30% is maximum coverage), or off the front of the building as a projecting sign (maximum size: 9 square feet).
- 7b. Create signs that are proportional to the building where they are located.
- 8. Awnings
- Awnings are allowed on historic buildings when they are appropriate to the building and are designed with traditional shapes, forms, and materials. If awnings are used, their overall size, shape, and projection from the building must be in proper proportion and scale to the building and contained within the window or door they shelter, and not cover adjacent wall surfaces. Canvas is usually the appropriate material for awnings.
- 8a. Allow awnings in traditional shapes and materials.
- 8b. Contain signs or advertising only within the valance of the awning.

See Guidelines

Meeting Date