New non-illuminated wall sign, consisting of non-lighted aluminum letters, to be installed on the signboard area above the right side storefront. Lettering measures 266" wide; tallest letters are 45" tall and smaller text is 8.5" tall and 4.6" tall.

530 S. Gay Street is a contributing resource to the Gay Street Commercial Historic District, so the Historic Resources section of the guidelines applies. The relevant sign type is described as "below second-story windows on the sign board." The proposed sign includes text that extends outside of the signboard area, so the sign could not be approved administratively. Overall, the sign is proportionate to the building and the storefront above which it is located. The bottoms of three letters extending outside of the signboard area does not affect the overall integrity of the façade. No illumination is proposed.