Design Review Board

Level 1: Sign

2-E-15-DT

Install new non-illuminated metal projecting sign that is 6' tall and 3'-2" wide (or 19 square feet). The sign will hang on an aluminum bracket and will have a clearance with the sidewalk of 8'.


Location
111 N Central St

Applicant Request
Install new non-illuminated metal projecting sign that is 6' tall and 3'-2" wide (or 19 square feet). The sign will hang on an aluminum bracket and will have a clearance with the sidewalk of 8'.

Staff Comments
This building is located in the Southern Terminal & Warehouse (National Register) Historic District. Signs of this size are not uncommon downtown but they are typically installed higher on the façade of the building, which is reflected in the staff recommendation to increase the height of the sign.

Applicable guidelines:
Section 1.C.7. (RECOMMENDED SIGNS)
Commercial establishments need to advertise. However, advertising signs should be effective and appropriate to historic areas without contributing to visual clutter. Primary concerns are a sign's location, size, material, and illumination.

GUIDELINES:
7a. Locate signs above storefront windows, below second-story windows on the sign board, or on the storefront windows themselves (30% is maximum coverage), or off the front of the building as a projecting sign (maximum size: 9 square feet).
7b. Create signs that are proportional to the building where they are located.
7c. Do not light signs internally.

Section 2.C.1. (RECOMMENDED SIGNS)
The entire Warehouse district is already listed on the National Register of Historic Places and these buildings are also eligible for local overlays. Signs should therefore be governed by historic standards. These recommendations recognize that certain types of signs are dominant in the Warehouse District and should be encouraged in the future.

GUIDELINES:
1a. Projecting signs of modest size (9 square feet, maximum); a larger sign must be approved by the board.

Case History