Details of Action
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1) Reduce the minimum setback for a monument sign from 20 ft to 11 ft.
2) Increase the maximum allowable sign height from 6 ft to 6 ft-8 in.
3) Increase the maximum allowable sign area from 150 sq ft to 162.14 sq ft.
Property Information
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Location10561 Hardin Valley Rd.
North side of Hardin Valley Rd, east of Cherahala Blvd
Commission District 6
Size1.37 acres
Place Type DesignationTCMU (Town Center Mixed-use)
Currently on the Property
Commercial
Case Notes
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Details of Action
1) Reduce the minimum setback for a monument sign from 20 ft to 11 ft.
2) Increase the maximum allowable sign height from 6 ft to 6 ft-8 in.
3) Increase the maximum allowable sign area from 150 sq ft to 162.14 sq ft.
Staff Recommendation
Staff approved the following actions on the required waivers from the Design Guidelines:
1) Reduce the minimum setback for a monument sign from 20 ft to 11 ft (Guideline 4.3.2).
2) Increase the maximum allowable sign height from 6 ft to 6 ft-8 in (Guideline 4.3.3).
3) Increase the maximum allowable sign area from 150 sq ft to 162.14 sq ft (4.3.5).
Staff approved this Certificate of Appropriateness for a sign permit on 5/23/2025.
This is a request to replace the sign face on an existing dual-sided monument sign and replace an existing building sign for Harper Auto Wash Express.
PURSUANT TO ARTICLE V, SECTION 4 OF THE TTCDA ADMINISTRATIVE RULES AND PROCEDURES, THE DECISION OF THE TTCDA TO APPROVE A SIGN MUST BE BASED ON THE FOLLOWING CRITERIA:
A. CONFORMITY OF THE SIGN PROPOSAL WITH THE DESIGN GUIDELINES.
Monument Sign:
1. The applicant intends to use the existing dual-sided stone and brick veneer monument base and replace the sign face. The sign faces will be made of aluminum with a matte finish and stud-mounted onto the brick base.
2. The proposed sign face will have six colors: black, white, gray, green, purple, and blue. The number of sign colors may exceed three, where it is desirable to preserve a corporate image, which is the case here.
3. The existing monument sign was placed 11 ft from the right-of-way. Per Guideline 4.3.2, signs must be placed at least 20 ft from the right-of-way. Planning has approved the waiver to reduce the minimum setback for a monument sign to 11 ft because it has been in place since 2018 and does not limit sight distance.
4. The monument sign is 6 ft- 8 in tall, 8 inches over the maximum allowable sign height of 6 ft (Guideline 4.3.3). Planning has approved a waiver to increase the allowable sign height by 8 inches, as the sign has existed since 2018 and does not limit sight distance.
5. Each side of the monument sign has an area of 81.07 sq ft, totaling 162.14 sq ft, 12.14 sq ft over the 150 sq ft maximum allowable area for a monument sign. Planning has approved the waiver to increase the maximum allowable area to 162.14 sq ft (Guideline 4.3.5) because it has been in place since 2018 and does not limit sight distance.
Building Sign:
1. The proposed building sign is 74.14 sq ft. This is well within the 100 sq ft maximum allowed, based on the tenant's linear frontage of 110 ft.
2. The proposed building sign will feature the company name in individual channel lettering directly mounted on the building façade. The words 'Harper Auto Wash' will be in internally illuminated aluminum lettering with vinyl faces and matte finishes.
3. Below 'Harper Auto Wash', the word 'Express' will consist of reverse channel letters mounted onto an internally illuminated blue cabinet with vinyl faces and a matte finish.
3. The proposed sign face will have six colors: black, white, gray, green, purple, and blue. The number of sign colors may exceed three, where it is desirable to preserve a corporate image, which is the case here.
B. RELATIONSHIP OF THE PROPOSED SIGNAGE TO SIGNAGE ON NEARBY PROPERTIES, IN TERMS OF SIZE, LOCATION, MATERIALS, AND COLOR.
1. The proposed signs are in proportion with those in the vicinity.