5-H-21-HZ

Level II: Market Square H

Approved As Modified

Recommendation

Staff recommends postponement of the review to provide the applicant the opportunity to submit alternate designs which meet the City sign code and the Market Square design guidelines. Pending receipt of a revised sign proposal, the Commission may choose to review and approve a smaller-sized sign on the canopy; or an alternate design provided by the applicant in advance of the meeting.

Applicant Request

Signs

- Modified proposal, following the July 2021 HZC Meeting: 3' wide by 2' tall (6 sq. ft) neon illuminated sign, to hang from center of flat roof canopy, centered below middle second-story window . Bottom of sign will be 8'-4" above sidewalk level. Sign features a semi-circular top above a rectangular base, illuminated in selected areas with green and gold neon tubing, with all transformers and associated electrical equipment to be located within the sign box.

Market Square H

- Style: Victorian Vernacular Commercial, c.1880
  - Two-story brick building with three-bays, arched second-story windows with corbelled arched window hoods with replacement sashes and a corbelled brick cornice. Altered c.1930s storefront.

Applicable Guidelines

Market Square Design Guidelines and Designation Report, adopted by the Knoxville City Council on July 24, 2001.

- 1. A storefront shall not have more than two signs, a primary and a secondary sign. One of these may be a flush-mounted sign board located below the second story window sills and above the storefront display windows. It should not be more than 2-1/2' high with lettering between 8" and 18" high and covering about 65% of the sign board.
  - 2. A hanging sign can be mounted above the sidewalk, projecting no more than five feet. It could represent the image of a product or use text to identify a tenant and should be 4-6 square feet in area.
  - 4. Signs may be used on awnings, but shall be configured with contrasting letters painted or sewn onto the awnings valance.
  - 5. Signs can be directly or indirectly illuminated. Internally lit signs that respect the dimensions noted above for flush-mounted sign boards can be appropriate. Neon can be appropriate for flush-mounted sign boards and window signs.

See Guidelines

Meeting Date