Level I: Tennessee Valley Bicycles Sign
7-B-23-DT
Approve Subject To Conditions
APPROVE Certificate 7-B-23-DT, subject to one condition: 1) internal illumination to be limited to push-through letters or graphics or use external illumination, with lighting revisions to be approved by staff.
Recommendation
Staff recommends approval of Certificate 7-B-23-DT, subject to one condition: 1) internal illumination to be limited to push-through letters or graphics.Applicant Request
Level I: Sign- New illuminated projecting sign, measuring 43" wide (44.6" wide at the largest point) by 42" tall (12.54 sq. ft.). Sign will project from above entry on storefront system, measuring 11'-6" above the sidewalk level at the lowest point. The sign is internally illuminated via LED lights, with a white background and darker text and logo.
Property Notes / Work to be Completed
- The proposed sign is to be installed on a block zoned DK-W (Warehouse Subdistrict) but outside of the Southern Terminal and Warehouse Historic District, so the Historic Resources section of the guidelines does not apply. The "Grid District" guidelines are provided for reference. The proposed sign is slightly larger than the recommended 9 sq. ft., so the larger size must be discussed and approved by the Board.
- 210 W. Magnolia is located at the northwestern periphery of downtown, facing a surface parking lot under the I-40 overpass. A slightly larger sign than 9 sq. ft. would not have a detrimental impact on the block. Typically, internal illumination with a full white backlight is discouraged in downtown design review, with internal illumination limited to push-through letters and logos instead of the full sign. The Board may choose to discuss the internal illumination area in this block.
Applicable Guidelines
Downtown Design Guidelines
See Guidelines- B. The Traditional Grid District
- 1. Recommended Signs
- 1b. Projecting signs of modest size (9 square feet, maximum); a larger sign must be approved by the board.
- C. The Warehouse District
- 1. Recommended Signs
- 1a. Projecting signs of modest size (9 square feet, maximum); a larger sign must be approved by the board.
Meeting Date
July 19, 2023
Tennessee Valley Bicycles Sign
210 W. Magnolia Ave.
DK (Downtown Knoxville)
Applicant
Signco Inc. Pat Boles
Owner Bridge Properties LLC
