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Design Review Board

Level 1: Sign

7-B-23-DT

New illuminated projecting sign, measuring 43" wide (44.6" wide at the largest point) by 42" tall (12.54 sq. ft.). Sign will project from above entry on storefront system, measuring 11'-6" above the sidewalk level at the lowest point. The sign is internally illuminated via LED lights, with a white background and darker text and logo.

Location
210 W. Magnolia Ave.
Owner
Bridge Properties LLC
Applicant Request
New illuminated projecting sign, measuring 43" wide (44.6" wide at the largest point) by 42" tall (12.54 sq. ft.). Sign will project from above entry on storefront system, measuring 11'-6" above the sidewalk level at the lowest point. The sign is internally illuminated via LED lights, with a white background and darker text and logo.
Staff Comments
The proposed sign is to be installed on a block zoned DK-W (Warehouse Subdistrict) but outside of the Southern Terminal and Warehouse Historic District, so the Historic Resources section of the guidelines does not apply. The "Grid District" guidelines are provided for reference. The proposed sign is slightly larger than the recommended 9 sq. ft., so the larger size must be discussed and approved by the Board.

210 W. Magnolia is located at the northwestern periphery of downtown, facing a surface parking lot under the I-40 overpass. A slightly larger sign than 9 sq. ft. would not have a detrimental impact on the block. Typically, internal illumination with a full white backlight is discouraged in downtown design review, with internal illumination limited to push-through letters and logos instead of the full sign. The Board may choose to discuss the internal illumination area in this block.
Applicant

Pat Boles

Planning Staff
Lindsay Lanois
Phone: 865-215-3795
Email: lindsay.lanois@knoxplanning.org
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