Level II: Market Square H-1

7-J-16-HZ

Approved With Conditions

Recommendation
Staff recommends approval of the proposed neon signs and an awning with the conditions based on the above-stated design guidelines that 1) the depth of the valance be reduced to at least 10 inches and; 2) that the selected color of the awning be less bright and more muted.

Applicant Request
Awning or canopy; Signs
    • Install full-façade retractable canvas awning with valance and open frame sides. Edge of awning to project 8 feet. Mount with 7-foot-high clearance above ground and below existing first-level cornice and fascia board. (see drawings sunmitted 9/12/16)
    • The proposed neon sign to be mounted over entry door is to be 2.41' high by 6.65' long. Letters to no exceed 18 inches in height. The signage centered on the awning is to be 77.082" x 28" as indicated on drawings sunmitted 9/12/16.

Market Square H-1
    • Style: Victorian Vernacular (c. 1880)
      • W. H. Burroughs Building. Two-story brick building with three bays, arched second-story windows with corbelled arched window hoods with replacement sashes and a corbelled brick cornice. Altered c. 1930s storefront.

Applicable Guidelines
Market Square Design Guidelines and Designation Report, adopted by the Knoxville City Council on July 24, 2001
    • II. Existing Buildings; A. Storefront Design:
    • 3. The color and texture of storefront materials shall be simple and unobtrusive, whether they are wood, cast iron or anodized aluminum.
    • 12. Inappropriate historical themes shall be avoided.
    • D. Signs
    • 1. A storefront shall not have more than two signs, a primary and a secondary sign. One of these may be a flush-mounted sign board located below the second-story window sills and above the storefront display windows. It should not be more than 2-1/2 feet high with lettering between 8"and 18" high.
    • 2. A hanging sign can be mounted above the sidewalk, projecting no more than five feet. It could represent the image of a product or use text to identify a tenant and should be 4-6 square feet in area.
    • 4. Signs may be used on awnings, but shall be configured with contrasting letters painted or sewn onto the awnings valance.
    • E. Awnings.
    • 1. Awnings were often used on storefronts. Early photographs of Market Square should be consulted to learn their design.
    • 2. Awnings shall be attached to the building above the display windows and below the storefront cornice or sign panel.
    • 3. Awnings shall reinforce the frame of the storefront without covering the space between the second-story window sills and the storefront cornice, or the piers.
    • Secretary of Interiors Standards Guidelines for Rehabilitating Historic Buildings: Storefronts
    • Design for Replacement of Historic Features:
    • It may be an accurate rendition using historical, pictorial, and physical documentation or be a new design that is compatible with the size, scale, material, and color of the historic building.
    • NPS Presevation Brief Number 27- Interpreting the Secretary of Interiors Standards: Adding Awnings to Historic Storefronts
    • Repair and installation of awnings can be an important component of a building's rehabilitation. An inappropriate awning can diminish a building's character, or create an entirely new appearance that has no historical basis.
    • New replacement awnings should be compatible with historic examples. Advertisements and store names should be muted rather than the central focus. . .
    • If an awning treatment adversely affects the historic character of the building, the project will not meet the Secretary of Interiors Standards, despite the fact that it may be less permanent, and more reversible, than some other rehabilitation treatments.
See Guidelines

Meeting Date
July 21, 2016
COA Expires September 13, 2019

Market Square H-1
23 Market Square 37902

Applicant
Lezlee Lezlee Spink - American Eagle Outfitters American Eagle Outfitters
Owner David David Dewhirst - Michael Kennedy Michael Kennedy

Case History

Date Filed
July 12, 2016
Case File

Date Heard
July 21, 2016
Case File

Case History