Design Review Board
Level 1: Sign
8-A-21-DT
New signage for ground-level tenant in multi-use building, including a wall sign on the W. Depot Ave. elevation and a projecting sign on the corner of W. Depot Ave. and Williams Street.
Wall sign is located on an interior bay of the W. Depot Ave elevation, towards Williams Street. Wall sign is proposed for the existing signboard area above the storefront system, measuring 270" wide overall, with two sections of text measuring 17" and 27" tall. Signboard text is aluminum reverse channel letters with LED illumination.
Projecting sign is located on the building's east corner. Three-sided, rectangular aluminum sign measures 130" tall by 24" wide. Limited illumination on the projecting sign.
Location
333 W. Depot Ave.
Applicant Request
New signage for ground-level tenant in multi-use building, including a wall sign on the W. Depot Ave. elevation and a projecting sign on the corner of W. Depot Ave. and Williams Street.
Wall sign is located on an interior bay of the W. Depot Ave elevation, towards Williams Street. Wall sign is proposed for the existing signboard area above the storefront system, measuring 270" wide overall, with two sections of text measuring 17" and 27" tall. Signboard text is aluminum reverse channel letters with LED illumination.
Projecting sign is located on the building's east corner. Three-sided, rectangular aluminum sign measures 130" tall by 24" wide. Limited illumination on the projecting sign.
Wall sign is located on an interior bay of the W. Depot Ave elevation, towards Williams Street. Wall sign is proposed for the existing signboard area above the storefront system, measuring 270" wide overall, with two sections of text measuring 17" and 27" tall. Signboard text is aluminum reverse channel letters with LED illumination.
Projecting sign is located on the building's east corner. Three-sided, rectangular aluminum sign measures 130" tall by 24" wide. Limited illumination on the projecting sign.
Staff Comments
333 W. Depot Avenue is a new building and not subject to the Historic Resources section of the design guidelines. Overall, the proposed signage meets the intent of the design guidelines. The proposed wall sign is located above a transom and storefront system, on the area traditionally dedicated for signboards. While the wall sign is large in size, it is proportionate to the overall building and the storefront space below. The reverse channel letter sign also includes a significant amount of negative space so the sign will not visually present as large as the square footage measurement indicates.
The proposed projecting sign is located on the corner of the building, 100" over the sidewalk level. The projecting sign is significantly larger than the 9 sq. ft recommended in the design guidelines (approximately 22' sq. ft). However, it will be proportionate to the large, multi-story mixed use and compatible with the contemporary design of the building. The projecting sign reflects the intent of the guidelines as a pedestrian-friendly, appropriately-scaled sign.
The proposed projecting sign is located on the corner of the building, 100" over the sidewalk level. The projecting sign is significantly larger than the 9 sq. ft recommended in the design guidelines (approximately 22' sq. ft). However, it will be proportionate to the large, multi-story mixed use and compatible with the contemporary design of the building. The projecting sign reflects the intent of the guidelines as a pedestrian-friendly, appropriately-scaled sign.
Applicant
Planning Staff
Email: lindsay.lanois@knoxplanning.org
Allen Sign Co.
Planning Staff
Lindsay Lanois
Phone: 865-215-3795Email: lindsay.lanois@knoxplanning.org
Case History
- June 27, 2007
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Appealed
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