Design Review Board
Level 1: Sign
8-C-24-DT
New wall signs on the building's east and south elevations, along with another wall sign on the retaining wall near the southwest corner of the property. Each building features individually-mounted channel letters with vinyl facing, aluminum backs, and internal white LED illumination. The east elevation sign measures 40' by 19-6" overall, and will be located on the upper stories of the right concrete area. The south elevation sign measures 19; wide by 9'-3" overall, to be located on the tower area. The retaining wall sign will be 1/4" plate aluminum letters, measuring 9'-6" wide by 4'-8" overall.
Location
501 E. Hill Ave.
Owner
Melrose Knoxville LLC
Applicant Request
New wall signs on the building's east and south elevations, along with another wall sign on the retaining wall near the southwest corner of the property. Each building features individually-mounted channel letters with vinyl facing, aluminum backs, and internal white LED illumination. The east elevation sign measures 40' by 19-6" overall, and will be located on the upper stories of the right concrete area. The south elevation sign measures 19; wide by 9'-3" overall, to be located on the tower area. The retaining wall sign will be 1/4" plate aluminum letters, measuring 9'-6" wide by 4'-8" overall.
Staff Comments
The proposed signage for 501 E. Hill Avenue meets the design guidelines as "wall signs mounted flush to the building's façade" and "monument signs." The proposed signs are proportionate to the elevations on which they'll be installed and the buildings overall. The application proposes white LED internal illumination on the building signs. While the property is not subject to the design guideline discouraging internal illumination, the signs are large in size and bright white illuminated signage could be visually detrimental to the surrounding area. The applicant should provide further information on the color and tones of the white internal illumination.
Applicant
Planning Staff
Email: lindsay.lanois@knoxplanning.org
Signco Inc.
Planning Staff
Lindsay Lanois
Phone: 865-215-3795Email: lindsay.lanois@knoxplanning.org
Case History
- July 31, 2024
Date Filed
- August 21, 2024
