8-C-24-DT

Level I: 501 E. Hill Avenue

Approve As Requested

Recommendation

Staff recommends approval of Certificate 8-C-24-DT, subject to the following condition: 1) applicant to provide further information on the color and tone of the white internal illumination to staff for review.

Applicant Request

Level I: Sign

- New wall signs on the building's east and south elevations, along with another wall sign on the retaining wall near the southwest corner of the property. Each building features individually-mounted channel letters with vinyl facing, aluminum backs, and internal white LED illumination. The east elevation sign measures 40' by 19-6" overall, and will be located on the upper stories of the right concrete area. The south elevation sign measures 19; wide by 9'-3" overall, to be located on the tower area. The retaining wall sign will be 1/4" plate aluminum letters, measuring 9'-6" wide by 4'-8" overall.

Property Notes / Work to be Completed

- The proposed signage for 501 E. Hill Avenue meets the design guidelines as "wall signs mounted flush to the building's façade" and "monument signs." The proposed signs are proportionate to the elevations on which they'll be installed and the buildings overall. The application proposes white LED internal illumination on the building signs. While the property is not subject to the design guideline discouraging internal illumination, the signs are large in size and bright white illuminated signage could be visually detrimental to the surrounding area. The applicant should provide further information on the color and tones of the white internal illumination.

Applicable Guidelines

Downtown Design Guidelines

- A. Boulevard District
  - 3. Recommended Signs
  - 3a. Wall signs, mounted flush to the building façade or on the building's sign board
  - 3b. Monument signs

See Guidelines

Meeting Date