Level II: Market Square H-1
8-K-19-HZ
Approved
Recommendation
Staff recommends approval of the work, with the condition that the logo and text on the awning sign be revised to fit the size guidelines for a signboard, with the TVA logo reduced to fit guidelines and the text size being downscaled proportionally, with review and approval by staff.Applicant Request
Architectural feature; Awning or canopy; Signs- Creation of a new opening in an existing exterior wall to create an ATM vestibule behind the existing storefront. Opening to be installed on the left-side vestibule wall, perpendicular to the façade. Existing storefront window, bulkhead, and other façade elements to remain.
- Installation of new awning and hanging sign. Awning to utilize existing framing, with new canvas awning installed. Awning to function as signboard and feature logo and text to match drawings submitted 8/19/2019, with the TVA logo as 18" tall and the logo and business name to be 12'-10 3/4" long, centrally located on the awning. Hanging sign to be 32" long by 22" wide, or 4.88 square feet, made of double-face white aluminum with vinyl applied. Sign is to be attached to existing bracket.
Market Square H-1
- Style: Vernacular Commercial, c.1885
- Two-story brick building with segmental arched second-story windows, corbelled cornice, altered storefront. One-third of a three bay building which includes 33 and 35. Two-over-two, double-hung windows. Storefront rehabilitated to correct proportions with wooden bulkhead, large store windows, and transom. Recessed multi-pane front door. Red brick surface with white brick outlining window arches.
- Style: Vernacular Commercial, c.1885
Applicable Guidelines
Market Square Design Guidelines and Designation Report, adopted by the Knoxville City Council on July 24, 2001.
See Guidelines- A. Storefront Design
- 1. Contain the storefront to the height and width of the original opening designed for it.
- 2. Make the storefront as transparent as possible using large glass areas and transoms.
- D. Signs
- 1. A storefront shall not have more than two signs, a primary and a secondary sign. One of these may be a flush-mounted sign board located below the second story window sills and above the storefront display windows. It should not be more than 2-1/2' high with lettering between 8" and 18" high and covering about 65% of the sign board.
- 2. A hanging sign can be mounted above the sidewalk, projecting no more than five feet. It could represent the image of a product or use text to identify a tenant and should be 4-6 square feet in area.
- 4. Signs may be used on awnings, but shall be configured with contrasting letters painted or sewn onto the awning's valance.
- E. Awnings
- 2. Awnings shall be attached to the building above the display windows and below the storefront cornice or sign panel.
- 3. Awnings shall reinforce the frame of the storefront without covering the space between the second story window sills and the storefront cornice, or the piers.
- 4. A standard street level awning should project four to seven feet from the building and should be about seven feet above the sidewalk.
Meeting Date
August 15, 2019
COA Expires August 18, 2022
Market Square H-1
31 Market Square 37902
Applicant
George Armour Ewart Architects
Owner TVA Credit Union