Design Review Board

Level 1: Sign

9-A-09-DT

This request is for the approval of an existing electronic message center for the Knoxville Tourism and Sports Corporation (KTSC). The sign is located in the sign board area of the storefront. The sign is 16 inches tall and has a length of 37ft 3 inches along Gay Street and 9ft 5 inches along Summit Hill Drive. The text height is 14 inches tall. The sign has continuous scrolling messages at 720 characters per minute (the max speed is 1,090 character per minute). KTSC installed the sign when their building was renovated in the spring of 2004.


Location
301 S Gay St

Applicant Request
This request is for the approval of an existing electronic message center for the Knoxville Tourism and Sports Corporation (KTSC). The sign is located in the sign board area of the storefront. The sign is 16 inches tall and has a length of 37ft 3 inches along Gay Street and 9ft 5 inches along Summit Hill Drive. The text height is 14 inches tall. The sign has continuous scrolling messages at 720 characters per minute (the max speed is 1,090 character per minute). KTSC installed the sign when their building was renovated in the spring of 2004.

Staff Comments
Article V.Section 10.A.4 of the Zoning Ordinance states that "No sign shall have scrolling, intermittent, flashing, running or blinking lights or animated illumination except: A sign within the D-1 (downtown design overlay) district, which has received approval from the downtown design review board as being compatible and in character with the downtown design guidelines and surrounding established development."

Article V.Section 10.E.2.a states tat "EMC's legally existing on April 10, 2009, shall be allowed to continue operation subject to the meeting the operational standards as required by subsection (m) herein."

Subsection (m) requirements: 1) Each display on an EMC shall hold constant for a minimum of sixty (60) seconds. 2) Daytime maximum brightness - 3,000 nits; Nighttime maximum brightness - 750 nits. 3) The images and messages displayed must be static. The images and messages displayed must be complete in themselves, without continuation in content to the next image or message or to any other sign. 4) The transition form one display to another must be instantaneous without any special effects.
Applicant

Knoxville Tourism & Sports Corporation


Planning Staff
Mike Reynolds
Phone: 865-215-3827
Email: mike.reynolds@knoxplanning.org

Case History