Disposition Summary

Approve the request to modify the West Town Mall master sign plan (4-B-18-UR) to allow one additional project directional sign as proposed in the attached plan, subject to 3 conditions.

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Staff Recommendation

Approve the request to modify the West Town Mall master sign plan (4-B-18-UR) to allow one additional project directional sign as proposed in the attached plan, subject to 3 conditions.

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1) Meeting the requirements of the City of Knoxville Zoning Ordinance, including but not limited to Article 13 (Signs).
2) The project directional sign must not exceed six feet in height and a maximum surface area of 36 square feet per Article 13.7.F.
3) If the existing pedestrian connection to the public sidewalk is removed, a paved sidewalk connection must be maintained from the site to the public sidewalk in the general area of the northeast corner of the West Town Mall site.

With the conditions noted above, this request meets the criteria for approval of a special use for a master sign plan in the C-R-2 zoning district and modifications to previously approved planned districts per Article 1.4.G.

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This proposal is for a new project directional sign to identify West Town Mall. The sign will face the intersection of Kingston Pike and Morrell Road. The channel letters will be illuminated.

STANDARDS FOR EVALUATING A SPECIAL USE (ARTICLE 16.2.F.2.)

1) THE USE IS CONSISTENT WITH ADOPTED PLANS AND POLICIES, INCLUDING THE GENERAL PLAN AND THE ONE-YEAR PLAN.
A. The One Year Plan and West City Sector Plan designation for this site are MU-RC (Mixed Use Regional Center), which recommends a high-intensity mix of residential, office, and commercial uses in areas served by sidewalks and transit.
B. The proposed sign is moderate in scale and identifies the site which has visitors that may not be familiar with the area.

2) THE USE IS IN HARMONY WITH THE GENERAL PURPOSE AND INTENT OF THIS ZONING CODE.
A. With the recommended conditions, the proposed sign meets the standards for a project directional sign, which must be approved as part of a master sign plan. This request amends the previously approved master sign plan for West Town Mall (4-B-18-UR).

3) THE USE IS COMPATIBLE WITH THE CHARACTER OF THE NEIGHBORHOOD WHERE IT IS PROPOSED, AND WITH THE SIZE AND LOCATION OF BUILDINGS IN THE VICINITY.
A. The proposed sign is of modest size, with a maximum height of 6 ft and surface area of 36 ft.
B. The sign will be located approximately 60 ft from the sidewalk along Kington Pike.

4) THE USE WILL NOT SIGNIFICANTLY INJURE THE VALUE OF ADJACENT PROPERTY OR BY NOISE, LIGHTS, FUMES, ODORS, VIBRATION, TRAFFIC, CONGESTION, OR OTHER IMPACTS DETRACT FROM THE IMMEDIATE ENVIRONMENT.
A. The sign will be located near the northeast edge of the West Town Mall parking lot.

5) THE USE IS NOT OF A NATURE OR SO LOCATED AS TO DRAW SUBSTANTIAL ADDITIONAL TRAFFIC THROUGH RESIDENTIAL STREETS.
A. No additional traffic will be generated.

6) THE NATURE OF DEVELOPMENT IN THE SURROUNDING AREA IS NOT SUCH AS TO POSE A POTENTIAL HAZARD TO THE PROPOSED USE OR TO CREATE AN UNDESIRABLE ENVIRONMENT FOR THE PROPOSED USE.
A. There are no known uses in the area that could be a potential hazard or create an undesirable environment for the proposed uses within the development.